Skinminimalism" is the new trend that advocates a return to the essentials of beauty rituals. Better for health and the planet, it is also much more economical. Let's decipher it.
Skinminimalism is a growing trend among beauty brands that emphasizes the importance of one effective product that works for multiple skin types and helps solve multiple problems at once (ID Swiss Botanicals). According to Harvard Medical School, the average woman uses 12 beauty products a day, from makeup removers to perfumes to makeup, just to name a few. Building a beauty routine that includes only a handful of products proven to be effective without chemistry has become the ultimate minimalist recipe for healthy, natural skin. "We really wanted to simplify consumers' lives, to streamline their choices, because we realized they were lost in the supply," says Cedric Rimella, CEO and co-founder of natural brand I.D. Swiss Botanicals, which offers a line of four basic products created with CBD. "Our products are highly concentrated with actives that work well together and are easy to use, easy to carry and easy to understand."
As their lifestyles have changed over the past year, consumers have rethought the need to accumulate material goods in favor of a more pared-down, higher quality life. The cosmetics industry produces 120 billion units of packaging worldwide each year - the majority of which is not recyclable. - Using less product therefore means less waste. According to the philosophy of 'less is better', or how to do better with less, a growing number of beauty brands are actually focusing on the importance of one effective product that works for many skin types and helps solve many problems at once. Their only constraint? Finding the right high-quality ingredients and the optimal formula.